Gliederung des Otaku nach Nomura Research Institute, 2005.
Das Otaku bezeichnet eine Form der Obesession, Zwang, Begierde nach einem Produkt.
Es bildet eine Stufe zwischen Bedürfnis/ Wunsch nach etwas und der eigentlichen Sucht.
Das Otaku bezeichnet eine Form der Obesession, Zwang, Begierde nach einem Produkt.
Es bildet eine Stufe zwischen Bedürfnis/ Wunsch nach etwas und der eigentlichen Sucht.
Type 1: The family-oriented otaku
This type is the most numerous among otaku. Members are broadly distributed throughout various fields, mainly in mechanical fields such as PC assembly and audio-visual equipment. On the whole this type is relatively more mature and many are married. This type is characterized by relatively low expenditure and time spent on consumer activities related to their hobbies, perhaps because of the strain of household expenditures. This type generally has a stronger tendency than others to be respectful of "harmony with others" although the proportion of members who share their hobbies with family and friends is relatively low, suggesting "closet otaku." The archetype is a "father who is immersed in his hobby and spends his allowance on it in secret, without the knowledge of his family."
Type 2: The "leaving my own mark on the world" otaku
Members of this type have their own solid values and actively collect information and post critical comments on the Internet. Of all the five types, this one has the highest proportion of males. They are concentrated in the mechanical field, including PC assembly, audio-visual equipment, IT gadgets, autos, and cameras, as well as the show business personality field. This type is considered to be the successor to previous "mania" or "collector" groups. The archetype for the "takes it seriously otaku" is the "single male in his 20s and 30s with an interest in mechanical and idol fields."
Type 3: The media-sensitive multiple interest otaku
This type has a strong tendency to have an interest in multiple fields and is very media-oriented. Members are equally distributed by gender and tend to be from the younger generation. Their use of the Internet is high and consumer time spent on hobbies is also high. Members of this type seek interaction with others and reveal their hobby, showing their carefree attitude about their strong interest in their hobbies. This type has a strong tendency to fixate on acquiring information or material goods, and there are many who respond that "I cannot give up my hobby." On the other hand, they tend to consider it more valuable to be sensitive to trends and fads rather than seeking to develop their own values. The archetype is an "Internet roamer who loves net auctions and community sites and is a light user of 2Channel." (2Channel is the most popular BBS in Japan.)
Type 4: The outgoing and assertive otaku
Members of this type have their own values. They actively try to involve other people in their hobbies in an attempt to share the values they develop. Their values are somewhat fixed. They find their way to gain recognition from others only by promoting their hobby. . Males account for 60% of this type and many are in their 30s or 40s. The archetype is "a man in his 30s who experienced a hobby craze in his youth (Gundam, etc.) and who has continued into adulthood still perpetuating, without noticing, values developed through his youthful experiences, while growing up in social aspects."
Type 5: The fan magazine-obsessed otaku
Females account for the overwhelming majority of this type and are mainly in their 20s or 30s (men who are the so-called "Akiba type" or "moe type" also come into this type). Their creative desire is particularly strong and participation in creative activities in fan magazines is high. This type has the highest expenditure on hobbies and tends to engage in them for long periods. The archetype is "a fan magazine-obsessed female who has an obsession with characters in comics or animation and continues her hobby into adulthood, hiding it from her friends."
This type is the most numerous among otaku. Members are broadly distributed throughout various fields, mainly in mechanical fields such as PC assembly and audio-visual equipment. On the whole this type is relatively more mature and many are married. This type is characterized by relatively low expenditure and time spent on consumer activities related to their hobbies, perhaps because of the strain of household expenditures. This type generally has a stronger tendency than others to be respectful of "harmony with others" although the proportion of members who share their hobbies with family and friends is relatively low, suggesting "closet otaku." The archetype is a "father who is immersed in his hobby and spends his allowance on it in secret, without the knowledge of his family."
Type 2: The "leaving my own mark on the world" otaku
Members of this type have their own solid values and actively collect information and post critical comments on the Internet. Of all the five types, this one has the highest proportion of males. They are concentrated in the mechanical field, including PC assembly, audio-visual equipment, IT gadgets, autos, and cameras, as well as the show business personality field. This type is considered to be the successor to previous "mania" or "collector" groups. The archetype for the "takes it seriously otaku" is the "single male in his 20s and 30s with an interest in mechanical and idol fields."
Type 3: The media-sensitive multiple interest otaku
This type has a strong tendency to have an interest in multiple fields and is very media-oriented. Members are equally distributed by gender and tend to be from the younger generation. Their use of the Internet is high and consumer time spent on hobbies is also high. Members of this type seek interaction with others and reveal their hobby, showing their carefree attitude about their strong interest in their hobbies. This type has a strong tendency to fixate on acquiring information or material goods, and there are many who respond that "I cannot give up my hobby." On the other hand, they tend to consider it more valuable to be sensitive to trends and fads rather than seeking to develop their own values. The archetype is an "Internet roamer who loves net auctions and community sites and is a light user of 2Channel." (2Channel is the most popular BBS in Japan.)
Type 4: The outgoing and assertive otaku
Members of this type have their own values. They actively try to involve other people in their hobbies in an attempt to share the values they develop. Their values are somewhat fixed. They find their way to gain recognition from others only by promoting their hobby. . Males account for 60% of this type and many are in their 30s or 40s. The archetype is "a man in his 30s who experienced a hobby craze in his youth (Gundam, etc.) and who has continued into adulthood still perpetuating, without noticing, values developed through his youthful experiences, while growing up in social aspects."
Type 5: The fan magazine-obsessed otaku
Females account for the overwhelming majority of this type and are mainly in their 20s or 30s (men who are the so-called "Akiba type" or "moe type" also come into this type). Their creative desire is particularly strong and participation in creative activities in fan magazines is high. This type has the highest expenditure on hobbies and tends to engage in them for long periods. The archetype is "a fan magazine-obsessed female who has an obsession with characters in comics or animation and continues her hobby into adulthood, hiding it from her friends."
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